Oways Saleh
Founder & CEO
Aviation has always been in my blood....
Aviation has always been in my blood, growing up in a family deeply rooted in business aviation and flight support, I developed a lifelong passion for the industry.
Today, I run Onix Aviation, a strategic marketing and growth consultancy dedicated to helping aviation brands scale through performance-driven strategy, branding, and paid media. With deep industry knowledge, I advise brokers, charter operators, MROs and FBOs on how to position, market and grow in a competitive space.
I also lead Euro Aero, the first supervisory and flight support company in Slovakia, based at Bratislava Airport offering ground handling, private jet charter, refueling and crew services with a commitment to precision and professionalism. Whether you’re building a brand, launching a new service, or optimizing your marketing ROI I bring industry insight with a strategic edge.
Contributing to the Next Generation of Aviation Professionals
Oways is actively involved in the aviation industry through speaking engagements, events, and collaborations, contributing insights on Aviation, Business Start up, strategy, and market positioning.
He was invited as a guest speaker at the University of Europe for Applied Sciences in Dubai. The session focused on leadership and start-up management in aviation, where he shared insights on strategy, market positioning, and building a business within a competitive global industry.
Oways’ View
Blogs & Insights
Understanding the Business Behind Aviation
Aviation is not just about operations. It is about economics, relationships, and long-term positioning. From fuel dynamics to regulatory frameworks, every decision impacts cost, efficiency, and reputation. Understanding these layers is what separates operators who simply function from those who lead.
The Strategy Behind Every Flight
Aviation is driven by more than movement. It is shaped by decisions around positioning, partnerships, and long-term direction. From choosing the right markets to managing operational relationships, every step influences performance and perception. The businesses that grow are the ones that approach aviation with clarity, not just execution.
Seeing Beyond Operations
Running an operation is only one part of the equation. Aviation businesses operate within a system of regulations, market pressures, and evolving expectations. To stay competitive, leaders must look beyond day-to-day execution and understand how each decision connects to the bigger picture. This perspective is what turns activity into progress.